Green Schools App From The Co-operative Gains Five Star Feedback

The Co-operative Group’s revolutionary Green Schools app has made a strong start in Apple’s iTunes store since it was launched one week ago (Friday 9).

The game, which is compatible with the iPhone, iPad and iPod Touch, encourages kids, teens and adults to learn about green issues while battling to complete a number of different challenges and levels. The Green Schools app, which is available to download for free from iTunes, has already gained 27 ratings and has a current ranking of five stars out of five (correct at time of writing).

Feedback left by one gamer read: “Great game. Loads of fun. The kids are beating me!!!”

‘McrGiant’ wrote: “Love this app – nice game play and I can see it will be a great game for parents to get their kids to play AND learn stuff too. Well done.”

Others described the app as “fast & fun”, “fab green fun!” and “great educational app”.

So far the free app, which was launched as part of The Co-operative’s Green Schools Revolution has been downloaded 300 times and The Co-operative Group is really pleased with how well it is being received.

Melanie Phillips, who heads up Green Schools Revolution for The Co-operative Group, said: “We are really proud of the Green Schools app and it’s really nice to see that people love the game and are recommending it to their friends.

“When creating the design brief for this app we wanted to make sure that the games were primarily fun but that they also had a green twist, and we think this balance has been achieved really successfully.”

For those who want to download the free Green Schools Revolution game, it can be found on the App Store by searching ‘Green Schools’.

[ENDS]
Notes to editors:

1. The app is available to download free from the iTunes store by searching ‘Green Schools’.
2. Green Schools Revolution is a comprehensive learning resource prepared by education specialists and available to all UK primary and secondary schools for free.
3. Over 3,500 primary and secondary schools across the country are registered for Green Schools Revolution.
4. Registered schools have access to a range of free cross-curricular classroom resources and activities through www.greenschools.coop, giving young people and teachers the tools to inspire change in their schools, homes and local communities.
5. The Co-operative is offering schools free fun and educational visits to its own wind farm to see renewable energy in action and to seven Co-operative Farms to see first hand how food grows and how to cook it. Schools will be able to take advantage of free high visibility jackets to help set up “walking buses”, helping them take practical action to cut their carbon emissions.
6. The Co-operative’s Ethical Plan has 47 distinct targets, among them a cultural shift in youth perception and opportunities for young people through Green Schools Revolution, an Apprenticeship Academy and the creation of 200 Co-operative Schools by 2013.
7. As Britain’s largest farmer over 50,000 children have visited one of our 15 Co-operative Farms, gaining hands-on experience about where their food comes from.
8. The Co-operative Group is the UK’s largest mutual business, owned not by private shareholders but by over six million consumers. It is the UK’s fifth biggest food retailer, the leading convenience store operator and a major financial services provider, operating The Co-operative Bank, Britannia and The Co-operative Insurance.

Among its other businesses are the number one funeral services provider and Britain’s largest farming operation. As well as having clear financial and operational objectives, the Group has also set out its social and sustainability goals in its groundbreaking Ethical Plan, which specifies almost 50 commitments in these areas. The Group operates 4,800 retail trading outlets, employs more than 106,000 people and has an annual turnover of more than £13bn. Further information is available at www.co-operative.coop.

Via EPR Network
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The National Trust’s MyFarm Experiment Extends to Include Conventional Farm Methods

The National Trust has announced that a 250 acre conventional farm is set to become part of the MyFarm* experiment which aims to reconnect people with where their food comes from.

The farmland will form a key part of MyFarm project which enables members to make decisions on what happens on the farm.

The arable land at Cambridge Road Farm is next to the 1,200 acre Wimpole Home Farm which is at the centre of the MyFarm project in Cambridgeshire.

Owned by the Trust, Cambridge Road Farm has always been farmed conventionally by a tenant, who has now retired.

Its inclusion in the project means that participants will be able to get closer to both conventional and organic farming methods.

Richard Morris, Farm Manager at Wimpole, said: “This is an exciting development for the project as we can now explore the differences between organic and conventional farming methods rather than simply talking about them.

“With only four per cent** of farmland in the UK farmed organically we felt it was important to demonstrate the different benefits and challenges presented by each method.

“We’ll be asking the MyFarm members to make decisions on the conventionally farmed land in addition to the 1,200 acres of organic farmland at Wimpole.

“We hope to make the differences and reasoning for both farming methods clearer and easier to digest. Whatever scenario the MyFarmers are presented with, we will be relying on them to make sure their decisions lead to both farms being profitable businesses.”

Paul Hammett, Senior Policy Advisor at the National Farmers Union, said: “The MyFarm community will now have a fantastic opportunity to run the farms in parallel and learn about the advantages and disadvantages of both farming methods. It will be really interesting to see how their views and attitudes change, if at all, over the coming months.”

For more information and to sign up to join the MyFarm experiment visit www.my-farm.org.uk.

Via EPR Network
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New Green App For Eco-Gamers

The Co-operative Group releases innovative new children’s gaming app on Apple’s iTunes store!

From today (9 December), kids, teenagers and adults with an iPhone, iPad or iPod Touch can download the Green Schools app from iTunes and get tackling the addictive eco-tasks straightaway. By downloading the new Green Schools Revolution game, kids up and down the UK can battle it out to become the ultimate eco warrior.

According to a recent study by The Co-operative Group, over 90 per cent of children want to learn more about green issues* and this fun new app, being launched today, sets kids on a mission to become green revolutionaries.

By downloading the free app to their iPhone, iPad or iPod Touch, kids can race against time to harvest the carrots before the rabbit gets them, turn off the taps to save the duck in the bath tub and save energy by switching off lights whilst putting their green knowledge to the test to unlock the secret bonus level and become an eco warrior.

With fun quizzes about energy, water and healthy living, the app is a great way to learn important lessons while having loads of family fun this Christmas!

Melanie Phillips, who heads up Green Schools Revolution for The Co-operative, said: “We are lucky that our youngsters have such a tremendous appetite to learn more about green issues.

“Our new Green Schools Revolution app is a fun and engaging way to help children and young people learn about building a more sustainable world whilst competing with their friends and family to become eco warriors!”

The Co-operative’s Green Schools Revolution education programme, part of its Inspiring Young People campaign, was launched in 3,000 primary and secondary schools in September by farmer and TV presenter Jimmy Doherty. It has been designed to inspire the next generation of green pioneers, with free lessons, trips and green activities available to all UK primary and secondary schools.

You can download this exciting app, available on the iPhone, iPad and iPod Touch, from the iTunes store from today (9 December). Simply search the app store on iTunes for ‘green schools’ to download the game for free or visit the Green Schools Revolution site to find out more about the app and the initiative.

*Opinion Matters interviewed 1,027 children aged between 7 and 14 and 1,002 parents of children aged 7 to 14 in August 2011.

Via EPR Network
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How One Dollar Lights Up Africa

In the beginning there was light for all – and a little later there was electric light for, well, only some of us: 1.5 billion people still live in darkness. Dutch startup Off-Grid Solutions makes an end to developing countries’ killing kerosene dependency. They want their high-tech, low-cost WakaWaka solar LED lamp to light up Africa ‘like a Christmas tree’.

Via Kickstarter.com, the general public is now enthusiastically pre-ordering WakaWaka´s for 35 dollars each. The minimal support to contribute to their mission is one dollar. Thanks to this innovative way of crowdfunding, WakaWaka grows at the speed of light .And with it, the dream of providing all Africans with a sustainable light solution becomes more real by the minute.

1.5 billion people live off-grid. They depend on kerosene fuel for their basic lighting needs. Annually millions of children suffer severe burns from accidents with kerosene lamps. The toxic fumes cause even more health problems. World Bank reports that each day 780 million women and children inhale the equivalent of two packs of cigarettes as a result of indoor air pollution.

Fuels for lighting take up to 20% of income of people who try to survive on less than $2 a day. This way, the poor stay poor. But there is light at the end of the tunnel: WakaWaka solar LED light.

The WakaWaka (‘Shine Bright’ in Swahili) solar lamp uses the latest in patented solar technology developed by Intivation, allowing for superior charging in any weather conditions.

Each day of free solar charging gives 16 hours of decent reading light. It has different light intensities and fits on a bottle, stimulating recycling and opening up opportunities for joint promotions. Innovative distribution methods will reach even the most remote rural areas. Various accessories (cell phone chargers, radios, etc.) are already in development, which will further enhance livelihood and help people get out of poverty.

Co-founder Camille van Gestel: ‘I genuinely believe that if you can make a difference, you must. I have never done anything with so much passion. The support and inquiries we are receiving for WakaWaka from all over the world are as stimulating as they are heartwarming. We are doing the right thing.’

Let’s hope this new bright light spreads fast, for all and everybody. LED there be light.

http://www.kickstarter.com/projects/229055906/wakawaka-is-the-coolest-solar-led-light

http://www.wakawakalight.com

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About Off-Grid Solutions
Founded in 2011 by 4 partners: sustainable entrepreneur, inspirator and guru Maurits Groen, hands-on change maker and entrepreneur Camille van Gestel, carbon emissions consultants Do-Inc, experts emerging markets and finally Paul Naastepad seasoned executive in clean tech industry.

Via EPR Network
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