Tag Archives: Deforestation

Rebuilding the Amazon Rainforest One Tree at a Time

What is Amazing Forest?

Yes, the Amazon rainforest is being cut down as you read this. 17% is already gone. The world’s lungs – as it’s referred to – is decreasing in size. Yes, everyone knows this. But what can we really do about it? The Amazing Forest is a chance to do something right from where you are, sitting in your chair, a few clicks and USD 60 away.

Amazing Forest is the venue where people from all over the world are combining their efforts into one single strain to restore the Amazon rainforest to its original state.

We sell trees. Not trees to be delivered to your door, but to be planted on your behalf, in your name, in a designated specific area of the Amazon rainforest. The trees being planted are new trees. So, instead of preserving already existing areas of the rainforest, the Amazing Forest is actually reversing deforestation. We take so much from Earth everyday; this is a way to give something back to it.

It’s a common saying that, to eternalise your passage in this life, one must have children, write a book and plant a tree. Well, the four tree species that are currently being planted in the Amazing Forest (they are native species typical of the region: jatoba, copaiba, ipe rosa and louro freijo) live in average 200 years.

And what’s cool about it, people get their own tree, which will never be cut down and remain throughout its life individualised by a name tag, with the name they choose for it.

“We want to give people the opportunity to make a difference for the environment while leaving their own positive footprint in the planet”, says Rodrigo Nascimbeni, the founding partner of the company, “a footprint so tangible and concrete that people can come and see it, show to their children, to their great-grand-children, to their friends…” he goes on referring to the fact that customers can visit their tagged trees in situ while walking inside the real Amazon rainforest.

Amazing Forest goes much beyond simply selling trees online, it is each person’s way to contribute to a better world and to guarantee that future generations will share the same bliss to live here on our planet.

And, better yet, this noble act of planting a tree and committing to a better world can be renewed as often as wanted. Each tree is sold for USD 60.

Besides doing your share of good for a better planet, people can buy trees either as a present for a loved one, a memorial, a way to mark an important occasion or as a simple and convenient method of offsetting their carbon emissions.

Amazing Forest launched on Monday the 23rd of May 2011. The first piece of land to be replanted is situated approximately 34 miles outside the city of Boa Vista, Roraima State in North Brazil (if you go to Google Maps, we’re right where the green arrow points to at these coordinates 2 29 44.40 N 60 56 40.85 W).

The Amazon rainforest is the world’s largest rainforest. It is the home of the world’s richest area of plant and animal diversity and an enormous source of potential lifesaving medicines. Not only that, it is a massive carbon sink that acts as the lungs of the world. Sadly, it is believed that “at current [deforestation] rates, 55% of [the Amazon’s] rain forests could be gone by 2030 – a looming disaster not only for the region’s plants and animals, but for the world”. (Quote Source: http://www.worldwildlife.org/what/wherewework/amazon/)

Who is behind Amazing Forest
Amazing Forest is the realisation of four guys. It all started when the Brazilian Rodrigo Nascimbeni and the New Zealander Ben Cook, two lifelong friends, decided to take on this journey.

“We don’t believe that the size of a task should limit your ambition,” says Ben Cook. “The sad fact is that over 17% of this forest which is so integral to the health of our planet has been devastated by deforestation. If we all wait for someone else to take on this problem then we might just be too late. Rodrigo and I believe we have the passion and the skills to make this project work as a viable business where we can have fun whilst using our respective abilities to actually do something positive for the world we live in.”

Before launching Amazing Forest, Rodrigo created something called a receivables investment fund, the first one in Brazil. He also started and managed a few companies in the financial sector – which means he probably just gave up a successful international career in Investment Banking to plant trees in the Amazon rainforest.

Ben, although he achieved an honours degree in Plant Science, is the co-founder of Shake Interactive, a digital marketing agency operating from South Africa and the UK.

The two met in 1993 when Ben took part in a Rotary youth exchange programme in the tiny town of Votuporanga in Brazil. What started as a mutual need to learn the others native tongue ended in a lifelong friendship. Both have always wanted to work together but their respective careers had taken them in opposite directions and to different hemispheres.

As Amazing Forest was boiling inside their minds, they met Manuel Haas and Florian Herzog, two German Forest Engineers – also lifelong friends – living in Brazil and widely experienced in rainforest management and regeneration. Manuel and Florian came on board at the founding stages and are now an integral part of the team.

Via EPR Network
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New MapGuide By The National Geographic Society Council To Capture The History And Heritage Of The Sierra Nevada Region

The National Geographic Society has partnered with the Sierra Nevada Conservancy and Sierra Business Council to capture the history and heritage of the Sierra Nevada Region in order to create an interactive Web site and print map. The Sierra Nevada Geotourism Project seeks to celebrate the Sierra Nevada as a world-class destination, while contributing to the economic health of the region by promoting sustainable tourism. History buffs and adventurers, backpackers and foodies, birders and sightseers can discover unique destinations based on recommendations from those who know best — residents of the Sierra Nevada.

Sierra residents and visitors, community organizations, tourism stakeholders and local businesses will nominate sites for potential inclusion in a print MapGuide and interactive Web site. Unlike any other mapping project, a favorite local restaurant, farm, winery, hiking or biking trail, swimming hole, museum or artist gallery are samples of the type of nominations National Geographic and its project partners will be seeking. The Web site will target a variety of growing travel niches — adventure and nature tourism, cultural heritage travel and agritourism – and allow for residents to select the one-of-a-kind places integral to a distinctive character of place.

“The breadth of the beauty in the Sierra Nevada is tremendously unique. Lassen National Park, Lake Tahoe, Yosemite National Park, and Sequoia and Kings Canyon National Parks are incredible jewels in this 400-mile-long region,” said Steve Frisch, President, Sierra Business Council.

“The Sierra Nevada Geotourism Project is the perfect synthesis between economic outreach to culturally rich communities and respect for the planet,” he added.

Geotourism is defined as tourism that sustains or enhances the geographical character of a place — its environment, culture, aesthetics, heritage and the well-being of its residents. Geotourism helps travelers to tread lightly and enjoy a locale’s sense of place.

“An inherent benefit of geotourism is connecting diverse interests under a common goal,” said Jim Dion, Associate Director of National Geographic Society’s Center for Sustainable Destinations. “The design of the MapGuide process, specifically in forming a regional stewardship council, encourages and builds mutually beneficial partnerships.”

A Geotourism Council will oversee the Sierra Nevada Geotourism Project. Working with the National Geographic Society, the Geo Council will:

1. Encourage community participation in the collection of nominations for the geotourism Web site and MapGuide during the three-month nomination period.

2. Review the nominations and identify themes for the project; work with National Geographic on the writing, editing, fact-checking and design of the Web site and print MapGuide.

3. Develop a marketing plan for the site; oversee the MapGuide’s distribution and contribute fresh material to the Web site; and encourage long-term stewardship of the Sierra’s natural, historic and cultural assets.

Nominations begin in the Yosemite Gateway region at the August 19 press event, with the initial Web site slated to launch January 2010 and completion of the Web site covering the entire range slated for November 2010.

The National Geographic Society has worked with community-based alliances to develop similar Geotourism MapGuides in several other regions around the world. MapGuide projects have been completed in Greater Yellowstone, the Central Cascades (Oregon, Washington), the Crown of the Continent (Alberta, British Columbia, Montana), Guatemala, Montreal, Sonoran Desert (Arizona, Sonora), Romania, Norway, Honduras, Peru, Baja California, Rhode Island, Vermont and Appalachia.

Via EPR Network
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NS&I Is Delighted To Be Named As The First Customer Within The Government To Meet Sustainable Mail™ Environmental Standards

National Savings and Investments (NS&I), the government-backed savings provider, is delighted to be named as the first customer within the Government to meet Sustainable Mail™ environmental standards.

nsandi

Sustainable Mail™ has been designed by Royal Mail to help businesses increase the use of environmentally-friendly materials in mailings, while reducing the amount of mail in the waste stream. With almost 27 million customers, NS&I regularly uses direct mail to communicate with customers. The new service will help the financial provider minimise the environmental impact of its direct mail campaigns. Another benefit of signing up to the Royal Mail’s new bulk mail service is a lower price tariff.

Tim Mack, Head of Marketing and Communications at NS&I, stated: “We welcomed and encouraged Royal Mail’s development of Sustainable Mail(tm) and are proud to meet the criteria and pleased to save money on postage costs.”

To qualify for the Sustainable Mail™ product, mailers must meet one or both of the specification requirements – entry level, where prices of up to 2% below normal Mailsort tariffs are available, or intermediate level where this increases to 4.7%.

Matthew Neilson, Head of Environmental Solutions at Royal Mail, said: “There has been tremendous interest in the Sustainable Mail™ service and we are delighted to name NS&I as the first Government organisation to use this service for their direct mail campaigns.”

Sustainable Mail™, along with the Responsible Mail™ product offered by Royal Mail’s Wholesale division, are the first services available that are consistent with the forthcoming BSI standard for Environmental Performance for Direct Marketing. The standard, PAS 2020, was announced in January with the backing of Royal Mail as well the Direct Marketing Association, Acxiom and advertising organisation ISBA.

NS&I produces all its direct marketing material in association with integrated agency Kitcatt Nohr Alexander Shaw. The agency was appointed in January 2008 to provide direct marketing and direct response services. NS&I expects to post its first direct mailings using the Sustainable Mail™ product in July 2009.

About National Savings and Investments
NS&I is one of the UK’s largest financial providers with almost 27 million customers and over £94 billion invested. It is best known for Premium Bonds, but also offers Inflation-Beating Savings, Guaranteed Equity Bonds and Children’s Bonus Bonds in its range. All products offer 100% security, because NS&I is backed by HM Treasury.

Via EPR Network
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The Prince Of Wales ‘Frog’ Campaign Receives Support by Richard Branson

Richard Branson pledged his support for the Prince of Wales “Frog” Campaign. Richard stated “As you all know, for many years I have been concerned with climate change and its impact. The plight of rainforestsos.orgthe world’s rainforests is a massive influence on this and perhaps the single most important factor in protecting our environment – that is why I have served on the steering group for this project.

“I will use my speeches and contacts to reinforce his message. The Prince is looking for public support across the globe by seeking millions of sign ups for his web based petition.”

Simon Burridge CEO of Virgin Games (poker, casino and bingo games) commented “This is another great initiative by Richard and The Prince of Wales. They are setting the standard when it comes to campaigning on climate change. Virgin Games is thrilled to be a part of helping bring awareness of the devastation that it’s having to rainforests all over the world.”

To find out more and get involved with the The Princes Rainforest Project please go to www.rainforestsos.org and pledge your support to saving the worlds rainforests.

About Virgin Games

Virgin Games, a subsidiary of Virgin.com Ltd, launched in June 2004 and has quickly established itself as one of the leading gaming websites in the UK. Virgin Games comprises three distinct entertainment offerings, giving consumers the chance to play their favourite online games the Virgin way:

  • Virgin Casino, part of the Wagerworks network, provides a taste of Vegas online, with classic casino offerings like blackjack and roulette, as well as popular feature slots like Elvis, Cleopatra and Vegas, Baby!
  • Virgin Poker, offers a huge array of games and content for beginners through to experienced pros – as well as the most generous loyalty scheme in the industry. The successful Virgin Poker Festivals, which take place in casinos around the UK throughout the year, now allow gamers to experience the fun of Virgin Poker offline too
  • Virgin Bingo offers cash prizes worth thousands of pounds in the progressive jackpots, as well as regular promotions and an unrivalled loyalty scheme

Reforesting Planet Earth for the sake of Human Survival

ACSA challenges causes of Global Warming, confronts Al Gore on consequences of his spreading misinformation.

Famed research foundation proposes the real threat is, due to the net loss of nearly 10 billion acres of trees since 1492 AD, that humans have damaged the Oxygen/Carbon cycle, which within 250 years could lead to human extinction. (http://10ba.org)

The ACSA 2005 Deforestation Report: a study submitted to the UN and World Bank. 10 Billion Acres Project is 100% supported by their ECO Assessment. More on 10ba.org

ACSA believes it has found the real cause of Global Warming: a little known era called “the Interglacial Period” that has been underway for nearly 18,000 years since the first half of a post Pleisticine Era Ice Age. Ice Ages are split into two halves, each equally frozen periods. In between, the Interglacial Period is a period of alternating Global Warming and Global Cooling cycles caused by changes in the Earth’s ocean levels, carbon cycles, ocean saline levels and the Earth’s angle of axis.

Earth has reached a Warming cycle that will end in the next 250 to 2000 years, but, it is still far, far colder than it was during the Pleisticine Era and precursors, which was the many millennium period on earth when Life emerged and expanded, after leaving the “snowball” like state it was in 340 million years ago.

It is actually NORMAL for the earth to be heating at this moment, with human activities contributing only a modest amount to that warming cycle, about 6/740th over all or 8 tenths of 1 percent in terms of the amount of CO2 contributed (6 billion versus 740 billion tons).

ACSA confronted Al Gore with the facts, publicly, but has not received a formal reply to the analytic information presented on its new website for the purpose of halting the Oxygen Depletion: “Ten Billion Acres” (http://10ba.org).

“Al Gore is, quite simply, wrong in blaming human activities as the cause for Global Warming. However, it is quite easy to get confused with a rise in CO2 in the atmosphere and what is really behind Global Warming. The earth is going through a natural glacial decline and arctic/antarctic ice cap meltdown. We needn’t worry about it recooling, as the space around us is enormously cold.” says Ed Englebart, PhD, a representative of the ACSA and chair of the 10BA project. “We have, however, found worse news in analyzing the misinformation and bad science found in ‘An Inconvenient Truth’, for which and other activities, Mr. Gore received one very inappropriate Nobel Prize I might add. Fact is, apparently unbeknownst to Gore, humanity is facing extinction from a different cause.”

“In 1492 our planet had Eighteen and a Half (18.5) billion acres of forests (and associated forest plant life, soils, insects and so on). Unfortunately, due to the expansion of civilization, we are today only left with Eight and a Half (8.5) billion acres: there has been a net loss of 10 Billion Acres of trees. During that time, 500 years about, other photosynthetic life has compensated for human existence and CO2 by the expansion of Algaes, which now deliver nearly 66% of all Oxygen to our Atmosphere through photosynthesis of sunlight and CO2. In 1492, Algae only delivered 33%, the trees did the rest. However, we are rapidly outgrowing the Algae’s ability to compensate the atmosphere.” commented the spokesperson.

“Within 50 years we will see significant decline in Oxygen to the point where, within 250 to 500 years, there won’t be enough to go around. We’ve worsened the picture by mining coal, it has left the earth without it’s ‘liver’, filtering that ordinarily removes toxins from runoff water. And our tendency to pollute the air does not help. Ground pollutants and agricultural runoff has damaged the rivers and oceans with pollutants normally not present, altering Algae’s ability to photosynthesize and creating microbes in the earth’s waters never before seen. This is accelerating forward the date after which we can no longer survive. We need to plant back those missing ten billion acres of trees, and put rock artesian filtration into the spaces formerly occupied by Coal. Or humanity will become extinct!” Englebart continued.

The ACSA has organized a plan to build huge tree arbors in properly situated locations around the Earth and is seeking help doing so.

For more information, contact the ACSA via web at http://10ba.org (the 10 Billion Acres website). ACSA is a 501(c)3 tax exempt private foundation with a public focus on advocacy and programs that contribute to the quality of life on earth. It is headquartered in Los Alamos, New Mexico with business offices in central New Jersey. Its main web is http://acsa.net.

Via EPR Network
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